What are some useful strategies for construction?

[General_Jah]

Again I'm new to the game and as of yet don't see much benefit for this research path other than possibly tricking out your Diety?

1) Are making these items for tricking out your commanders a viable strategy?

2) Or is the primary use for tricking out your diety into a SC like the tutorial suggests?

Some tips/strategies in this arena would be great, thanks!