Are we paying more for less?

[Endoperez]

Endoperez said:
He is arguing that it is more than just a small fragment of the customer base. There probably are many people who weren't sure about whether they should buy Dominions II or not. The fact that Dominions 3 has a hefty and pricy manual might actually make them even more wary, especially as DomII manual wasn't that great. I hope I never have to decide about marketing. It seems to be very complicated business.

Warhammer said:That's their loss then. Some people refuse to buy games, or refuse to buy undiscounted games, etc. That is their own decision and you can't reduce the price of your good to appease a small fragment of your customer base.

Warhammer said:Unfortunately, the actual customer base for Dom3 is much smaller than the typical game market. Most of the top selling games are sports sims, not strategy games. On top of that, this is a turn based strategy game, so you have lost the RTS players, etc. Not only that, but you only have sales through online sources, which reduces your customer base even more due to customers not knowing about the product, etc.

Now, once you figure out who your core customer base is, you have to figure out how much you can charge, and given what our likes and dislikes are, $55 is a fair price. Even if you lower the cost to $40, you are not going to sell enough copies to make up the loss in sales that the $15 drop in price will result in.

I'm in marketing so I understand all this stuff!

Now THAT's a good, informative post, and just to the point! I hope you don't mind me reorganizing your posts like this.